One standout feature of Atelier nuu's lineup is the mouthpiece design. This is a model from the Purcell line, which gets its name from its resemblance to an American Dulles bag in shape. The wide opening like a cattail mouth makes it easy to use and gives it a somewhat retro and classic feel. It matches the heavy texture of the leather exquisitely, and the appearance is fresh for the current era. In the first place, Toyooka has a long history of making Dulles bags, and there are many vendors who specialize in making the mouth frames. This is why the quality of the mouth frame is so high, and the fact that such parts can be sourced locally is one of the strengths of the Toyooka origin brand. By the way, "Purcell" is the brand's synonymous model. Available in a wide variety of sizes, colors, and materials, the design is popular with a wide range of generations.

He has been focusing on sustainable manufacturing for about two years, and Atelier nuu has acquired the Declaration of SDGs. The goal is to use all materials with low environmental impact by 2025. One of them is a collection made from the sustainable leather Lezza Botanica Vino. The leather is characteristically tanned and dyed with wine pomace, and the polyphenols in the wine pomace give the leather strength and suppleness. The deep color, reminiscent of red wine, is also attractive, and many women are attracted to this unique and beautiful color development and purchase it. In addition, the company has developed the "Hazai" series, which uses recycled leather waste that inevitably comes out when making bags, and the "For the Blue" series, which uses recycled raw materials from discarded fishing nets that are being worked on as Toyooka bags.

No matter how much attention is paid to materials, they will not be truly sustainable unless consumers pick them up. To this end, it is important not to have a cycle of frequently creating new products, but to create a universal design that is not influenced by trends, and to have a business eco perspective of selling out the best quantity. In addition, taking advantage of the strength of the factory brand, the company also follows up on purchases, including repairs. In the future, ethical consumption, which is considerate of the environment, people and society, will become the mainstream in Japan. In this day and age, Atelier nuu's sustainable manufacturing should shine a bright light on the future of the bag industry.

Sustainable leather goes well with the classical design.

The retro look of the Dulles bag is retained, while the mini Dulles are made in a compact size that is easy for women to incorporate. It features an aluminum frame in the opening and a modern construction that opens the mouth wide for easy access at the touch of a button. Despite its compact size, it holds a lot of storage space and can neatly hold an A5 notebook or a 500 ml plastic bottle. And most of all, the beautiful coloring of the "Lezza Botanica Vino" dyed with wine pomace gives it a unique presence. It also has a detachable shoulder strap so you can hold it in two different ways.

Atelier nuu parcel Lezza botanica vino mini Dulles